Online Gambling Market Size & Trends
Global online gambling market size was estimated at $ 78.66 billion in 2024 and predicts to grow from Cagr at 11.9% from 2025 to 2030. The increasing penetration of high -speed Internet and normal adoption of smartphones for games is still the most important driver of market growth. For example, in 2024, the US Internet penetration was 94%, emphasizing the development of the online gaming industry. In addition, regulatory development increases, increasing the popularity of online games and strategic partnerships between the industries.
For example, in March 2024, Batson AB diversified its worldwide presence with a majority share in a sports book in Europe, and consolidated his B2B business. 5G is the primary driver to integrate technology and use a growing consumer of AI-based gaming experiences. In February 2024, PLC's subsidiary Betmagam expanded its agreement with NBC Sports, including exclusive integration for the 2024 NFL season to enrich the user experience on digital platforms. State -of -The -art -smartphones now provide AI, VR and AR features, providing the opportunity for more attractive game applications. Access to smartphone with low cost and available Gamble app continues the extension of the market.
The online casino field is growing with progress in Virtual
Reality (VR) and Blockchain technology. The VR-based Gaming offers an
interactive gaming experience with a realistic casino environment and live
dealer interaction. For example, SLTM Ltd. Slotsmilian VR for gaming
experiences. At the same time, the blockchain technology changes payment
security and openness. Cryptocurrency-based online gaming platforms such as
Bitstars now have more than 5 million active players, outline the growing
transactions in the industry.
The region also advocates the Frimium business model and ads in the app, which recruits new players who use free-to-play options, and earn revenue through advertising and microtrans. When governments all over the world launch modified laws, several markets open up to legally implement the region's status for more than 2030 stable development.
Type of insight
The market is divided into poker, sports games, bingo and casino. The sports betting segment dominated the market with an income share of more than 50% in 2024, which was attributed to the expansion of internet sports and efforts in the game. The increasing availability of mobile-friendly online gaming sites and sports book and media companies has also helped to market the driving force. For example, in March 2024 Amazon.com expanded the Draftkings, Inc. his agreement with, which became the official sports game operator of the football broadcast of Prime Video, making it more practical and interactive for bookies.
The type of casino segment is expected to grow in a significant
cagram during the forecast period from 2025 to 2030, due to the use of improved
reality (AR) and virtual reality (VR) technologies, which increase online
casino games and make them more interactive and attractive, increasing the
number of users. In January 2024, for example, Lucky Block diversified its
portfolio of online casinos by adding more than 150 live and interactive games
with a better alternative for user engagement. In addition, in addition to
cryptocurrency in addition to cryptocurrency in the form of payment and
customer assistance around, it further improves the popularity of online
casinos to facilitate safe and uninterrupted gaming sessions.
Device insight
When it comes to equipment, the desktop section dominated and was responsible for significant revenues in 2024, resulting in increased graphics, sound quality and adjustable performance properties. Desktops offers more real properties and more attractive gaming sessions with a better gaming experience, thus choosing a user for individuals who play high risk games and live dealers Casino platforms. With increasing monopoly of mobile games, stationary machines cannot be ignored because they are reliable, equipped with treatment skills, and can support VR competition-complex platforms, which are more attractive to players.
Nevertheless, the mobile market is still growing at a rapid
pace, fuel with technological innovation and increasing availability of cheap
smartphones. During 2024, a large-scale rollout of 5G connection, AI-competent
games and improved graphics performance mobile games conducted. Top bets such
as cricbaba, Sky Bet and Bet365 have upgraded their user interface and security
features, giving users a smooth and safer experience of mobile games. Mobile
games External access, loyalty prices, different types of deposit options and
multiplayer games, all of which contribute to strong market growth. With
increasing electricity in mobile devices, the trend is expected to play on the
move to continue.
Regional insight
North America online
gaming industry is estimated to see an important Cagram during the forecast
period, inspired by online games and progressive globalization of sports in
many US states and Canadian provinces. The region has seen an increase in
mobile -based gaming activities, supported by strong internet infrastructure,
smartphone penetration and increasing consumer acceptance. Especially the
American sports game segment dominates regional revenues, affected by a high
-profile partnership between sports books such as NFL and NBAS and large
leagues. This is the position of North America as one of the fastest growing
markets in the global online gaming scenario, in connection with regulatory
progress, increased operator investment and marketing.
US online
gambling market trends
U.S. The online gaming industry grew at a rapid pace in
2024, fuel by increasing state -level grading, increasing mobile games and
technology innovation. Online sports games and iGaming in many states such as
New York and Ohio have greatly inspired market revenue. Gaming experiences
developed based on the inclusion of blockchain for AI, payment security and
transparent transactions are improved in user confidence and interaction. In
addition, large operators such as Draftkings and Fanduel bring diversity in
their product offerings by entering partnership agreements with sports leagues
and media, and regulating more state online games while continuing the
extension of the market.
Europe online gambling market trends
Europe online gaming industry dominated globally in 2024,
accounting for more than 41% of global stock. This management is largely
responsible for widespread globalization, high -speed internet penetration and
increasing use of mobile gaming platforms. Countries such as Italy, Spain,
France, Germany and the United Kingdom support well-established regulatory
structures that support the expansion of online casinos, live dealers games and
sports games-containing as the largest online Gambling section in the region,
according to the report on 2024 European Gaming And Betting Associatin (Egba).
Europe is estimated to remain the world's largest market online run by strong consumer engagement and advanced digital infrastructure. Emerging trends such as AI-in-operated privatization, Virtual Reality (VR) games and Cryptocurrency-based transactions improve the user experience. In addition, strict, responsible gaming measures were implemented by regulatory bodies such as Egba and the UK Gambling Commission (UKGC) promotes a safe and more transparent gaming environment, which further strengthens the dominance in the region.
The British online gambling industry is still an important market, supported by a solid regulatory structure under the UK Gambling Commission (UKGC). More than 40% of the UK's adults participate in a form of online games, with sports games and casino games the most popular products. Operators, including Bet365, Flutter Antertrance and Reference, have expanded their offers through mobile -oriented platforms and exclusive agreements with a sporting league. However, the region is facing strict controls, including investigations, advertising boundaries and strong players' security measures, which can affect long -term growth by promoting responsible gambling.
Germany's online gaming industry is growing rapidly because of the adoption of the Interstate Treaty of Gambling in 2021, which completely legalized the electronic sports game and casino game. The introduction of state -regulated licenses has attracted several legal operators, which has increased consumers' confidence and involvement. Germany benefits from a strong digital infrastructure, high disposable income and a developing gaming industry, all of which are increasing the market. Nevertheless, challenges such as strict deposits, advertising restrictions and high tax rates (5.3%at stake) remain for operators. Despite these challenges, the market continues, focusing on local, first first gaming solutions to increase the user interaction with large operators.
Online
Gambling Market Trends in the Asia Pacific
The 2024 trending for Asia
Pacific's online gambling industry was nothing but
upward following an overall increase in smartphone usage, disposable incomes,
and shifted regulatory trends, as can be seen as in the case of China, India,
Japan, and Australia, where sports betting, online casino gambling, and esports
wagering opened up to the general public and there has been an acceptance of
bitcoin gaming and increased mobile gaming websites. Grey regulatory areas pose
a perceived threat to gambling, putting several countries at a conundrum where
some are stringent in online gambling while others are considering possibilities
of legalization. Nevertheless, the profile of digital gambling in the region is
undergoing tremendous change, with states increasingly integrating artificial
intelligence (AI), blockchain transactions, blockchain casino, and VR. China's
online gaming market is supported by a massive base in the Asia-Pacific region
while operating under strict regulation, while continually new user bases are
mushrooming offshore betting and under.
India's online gaming market has exploded
manifolds this year, fueled by the proliferation of the internet, smartphone
penetration, and the high demand for real money gambling. Mass-market platforms
such as Dream11, MPL, and Betway have exploded exponentially in users,
eclipsing the gratification for fantasy sports, cricket, and similar
activities. With a myriad of state-regulated gambling types, the government has
proposed a federal-level umbrella body where startups may aim to register and,
as a result, pay taxes. The UPI payment system has encouraged and bolstered the
market as blockchain-based technology also flourished. Most interestingly, with
millions coming to India, the potential in this country is insinuated with due
respect to its positon as a subcontinental gaming market in the Asia-Pacific
region.
Middle East & Africa Online Gaming Market Trends
2024 saw slow progress
in the Middle East & Africa (MEA) online gaming
industry where especially increased penetration of internet,
growing smartphones adoption, and expressed interest towards sports betting
drove trends. The severity of laws and religion still stifles gambling across
most of the Middle East; however, in a few regions, there has been a surge in
online betting-from outright online betting through authorized partners to
offshoring bet sites and use of cryptocurrency for online betting. Meanwhile,
in Africa, Nigeria, Kenya, and South Africa see the growth amid mobile betting,
enhanced digital payment systems, and the by-and-large popularity of football
betting. The presence of regulatory risks and concerns relating to addiction is
what will dictate market dynamics.
The online gaming industry of Turkey is an active yet limited market, with
state-controlled betting sites completely dominating it. Private online
gambling services have been denied by the Turkish government, and sports
betting is legal through only the state-owned platform IDDAA. Most players
will, however, circumvent unregulated sources through the use of VPNs and
cryptocurrencies for access to offshore gambling websites, which are hard to
control. The illegal avenues for casino gaming, poker, and sports betting are
still thriving despite the government's efforts. Although the government has
increased fines and efforts in cybersecurity, there are many signs of
Thailand's continuing demand for online gambling websites over the globe.
South Africa online gaming market is the best market in Africa and has registered
progressive legislation concerning gambling. Sports betting is legal as per the
National Gambling Act for the country, while all other forms of online
gambling, including casino gaming, remain illegal. However, there are
increasingly many licensed operators and websites based outside, which offer
access to a wide range of gambling services. The mobile sports betting market
continued to expand market growth; especially on football and horseracing,
illegal online casino enters will definitely ignite additional legislative
moves as the government even becomes more involved on using laws to license
online casinos in the country.
Online Gambling Company Insights Key:
Some of the key
players operating in the market include 888 Holdings Plc, Bet 365 Group Ltd.,
Betsson AB, Entain Plc., Flutter Entertainment Plc., and William Hill Limited.
· 888 Holdings Plc.
thanks to featuring online gambling services of casino games, poker, sports
betting, and bingo. The famous brands associated with it include 888casino and
888poker, which are classified under different segments of the gambling
industry. It has high presence in Europe, the UK, and North America, with an
emphasis on licensed and regulated territories. With the introduction of
pioneering gaming technologies and upgrading of live dealer offers, the
corporation strengthens its services with a mobile gaming experience.
·
Bet 365 Group Ltd.
also diversifies its online casino offerings, such as poker and bingo, aside
from its reputable sports betting platform, which consists of several markets,
live coverage, and in-play betting features. Its website is multi-language and
multi-currency capable, making it available to all international customers. The
Bet 365 mobile application is undeniably best known for its simplicity and
fluid experience. Its new innovations include cash-out options, bet builders,
and AI-based personalized offers.
·
Betsson AB is an online
gambling operator offering multi-brands such as sports bookmaking with poker,
bingo, and casinos. The company has placed itself within several European and
Latin American markets and claims emergence as a leader in the controlled marketplace.
Betsson has good customer services, friendly platforms, and responsible
gambling campaigns. It invests highly in AI-based gamification and
personalization to attract users. It also provides sportsbook solutions to end
customers and businesses to allow other operators to embed Betsson's betting
technology within their platforms.
Some emerging firms
included in online gambling markets are Flutter Entertainment Plc. and Entain
Plc.
· Flutter Entertainment Plc futhermore boasts leading names like PokerStars,
Betfair, and FanDuel, which offer sports betting, online poker, games, and
daily fantasy sports. The company has made massive strides in expanding the
U.S. market through FanDuel, which is now a significant player in legalized
sports betting. Flutter Entertainments also deal with live betting and mobile
gaming, hence providing optimized experience on various platforms while
incorporating VR and AI-powered gaming boosts to enhance the immersive
experience of online gambling.
· Entain Plc operates many of
the well-known gaming brands such as Ladbrokes, Coral, and Bwin under its
umbrella. Entain operates with a varied array of betting products that include
sports betting, online casinos, poker, and bingo. Its main markets are the UK,
Europe, and North America, and it is also expanding its online footprint.
Entain is very invested in responsible gaming and technological innovation,
using AI-powered systems in risk management to prevent full-blown gambling
addictions. Moreover, the firm widens interest in virtual sports-including
esports betting efforts-aiming to attract young users of digital betting
platforms.
Key Online Gambling Companies:
The following are the leading companies in the online gambling market.
- Bally’s
Corporation
- Bet 365 Group Ltd.
- Betsson AB
- Entain Plc.
- FireKeepers
- Flutter
Entertainment Plc.
- Churchill Downs
Inc.
- Kindred Group
- Ladbrokes Coral
Group Plc
- Sky Betting &
Gambling
- Sportech Plc
- The Stars Group
Plc.
Recent Developments
· Betsson AB acquired Holland Gaming
Technology Ltd. for 27.5 million Euros in 2024. This move is expected to boost
Betsson's presence in the European online gambling industry, especially in the
Netherlands, where the online betting industry has recently grown due to
increased regulation. The acquisition also includes Holland Gaming's
proprietary gaming platform and customer base, which will allow Betsson to
integrate advanced technology into and broaden its offering in the local
market. This acquisition is another of Betsson's strategies to scale its
operations across Europe while improving user engagement.
· In 2024, 888 Holdings Plc completed its purchase of William
Hill International from Caesars Entertainment for £2.2 billion. This
acquisition enables 888 Holdings to take in William Hill's impressive online
and retail gambling assets beyond the US, thus significantly augmenting its
presence in Europe's largest gambling markets like the UK, Italy, and Spain.
Through this buying, the company gains the ability to lift a very strong
customer base, intellectual property, and an extended sports book network,
thereby cementing itself further in the market during increasing
competitiveness in the regulated gambling sector of Europe.
· In 2024, Flutter Entertainment Plc officially unveiled its acquisition of a 56 percent stake in Brazil's NSX Group, the operator of the Betnacional brand, for $350 million. This ambitious acquisition positions Flutter to leverage Brazil's fast-growing online betting market due to recent updates to its regulatory framework. Betnacional is one of Brazil's most prominent sportsbook platforms, and this acquisition enables Flutter to introduce new products and increase its footprint in South America. In addition, this investment reflects Flutter's thrust for global expansion in emerging online gambling markets.
Report of Global Online Gambling Market Segmentation
Forecasts revenue growth across all levels globally and regionally, providing an analysis of the latest trends within the industry by the various sub-segments from 2018 to 2030. For this report, Grand View Research segments the global online gambling market report on the basis of type, device, and region:
Online Gambling Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size value in 2025 | USD 87.69 billion |
| Revenue forecast in 2030 | USD 153.57 billion |
| Growth rate | CAGR of 11.9% from 2025 to 2030 |
| Base year for estimation | 2024 |
| Historical data | 2018 - 2023 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million/billion, and CAGR from 2025 to 2030 |
| Report coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Segments covered | Type, device, region |
| Regional scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country scope | U.S.; Canada; Mexico; Germany; UK; France; China; Japan; India; Australia; Brazil; Turkey; South Africa |
| Key companies profiled | William Hill; Bet365; Fluter Entertainment Plc.; Betsson AB; Ladbrokes Coral Group PLC; The Stars Group Inc.; 888 Holdings PLC; Sky Betting and Gaming; Kindred Group PLC; Entain Plc. |
| Customization scope | Free report customization (up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
Online Gambling Market Report
Type Outlook (Revenue, USD Million, 2018 - 2030)
- Sports Betting
- Casinos
- iSlots
- iTable
- iDealer
- Other iCasino Games
- Poker
- Bingo
- Others
Device Outlook (Revenue, USD Million, 2018 - 2030)
- Desktop
- Mobile
- Others
Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Asia Pacific
- China
- India
- Japan
- Australia
- Latin America
- Brazil
- Middle East & Africa
- Turkey
- South Africa
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